Lake Norman's Premier Boat Dealership, SouthTown Watersports

SouthTown Watersports Lake Norman: Built in the Wakeboarding Community

SouthTown Watersports was born out of the wakeboarding community in 2001 when a group of passionate riders started a youth-focused wakeboarding camp and ministry. What began with personal boats and pooled gear quickly grew as more people rallied around the mission to create unforgettable days on the water and positively impact the next generation.

As the camps expanded, industry leaders who believed in the vision stepped in to support the movement. Early sponsorships from Skiers Choice, the manufacturer of Supra and Moomba, along with Hyperlite Wakeboards, Jet Pilot life jackets, and Cobian helped fuel the growth and deepen SouthTown’s connection to the broader wake scene.

In 2004, that momentum turned into the “Fire in the Core” tour. This was an ambitious run through 26 cities from Charlotte to Portland with a Supra boat and wrapped RV. The goal was sharing the message, building community, and bringing wakeboarding culture to new places.

That same passion naturally evolved into a dealership in 2009 when SouthTown became the official Supra and Moomba dealer in the area. More than 15 years later, we have come full circle. We are still rooted in the same core vision and are now able to sponsor a team of riders each year while serving families and boaters across Lake Norman and the surrounding communities.

The Right Boat for Your Kind of Water

Whether you are chasing the perfect surf wave, cruising with family and friends, or heading out to fish, SouthTown Watersports helps you find the right boat. We back it up with a team that cares about your experience long after the sale.

Supra Boats: Premium Wake Performance for Lake Norman Riders

Supra is known for innovative styling, a luxurious interior, and world-class wake performance. These boats are built for those who want premium comfort and next-level wakesurf and wakeboard capability. Lake Norman offers 500 miles of shoreline and deep water that is perfect for serious wakeboarders. If you are asking “What is the best wake boat for Lake Norman wakeboarding?” or “What boat should I choose for intermediate to advanced riding?”, Supra delivers the performance and quality you need to make the most of Lake Norman’s waters.

Moomba Boats: Serious Performance for Lake Norman Families and Beginners

Moomba delivers serious performance and quality at a more value-oriented price point. They are perfect for families who want an incredible on-water experience without overcomplicating the purchase. If you are learning to wakeboard as an adult or looking for a family-friendly wake boat for Lake Norman, Moomba offers genuine performance at an affordable price. Many Lake Norman boaters ask us, “What is the best affordable wake boat for beginners?” The answer is Moomba, which gives you the capability to progress your skills without the premium price tag.

Sea Pro Boats: Fishing Performance for Lake Norman Anglers

Sea Pro boats are designed for anglers and coastal adventurers who want a capable, fish-ready rig with smart layouts, durable construction, and performance you can trust. Lake Norman offers excellent bass and catfish fishing opportunities, and Sea Pro boats are equipped to handle it. Whether you are asking “What is the best boat for fishing on Lake Norman?” or “Can I find a boat that handles both fishing and family cruising?”, Sea Pro delivers the reliability and features you need.

Why Choose SouthTown Watersports Lake Norman?

We are located just minutes from Lake Norman and have been serving the Lake Norman community for years. Our team knows these waters intimately and understands what Lake Norman boaters need. We offer competitive financing, accept trade-ins, and provide full service and maintenance for all boat brands. Whether you are a first-time boat buyer or an experienced enthusiast, we are here to help you find the perfect boat for Lake Norman’s 500 miles of shoreline and help you create unforgettable memories on the water.