Augusta Georgia

SouthTown Watersports to Open Brand New Store in Augusta, GA

AUGUSTA, GA - January 10, 2019: SouthTown Watersports is excited to announce the opening of a new dealership location at 320 Baston Rd. Augusta, GA 30907. This will mark the opening of our third sales and service center, and our first in the state of Georgia.

Noticing an underserved watersports community in Augusta, SouthTown has partnered with top towboat manufacturers to offer a premium boating experience to customers in a variety of price ranges. This location will carry top brands such as MasterCraft, Supra Boats, and Moomba Boats. Each brand has carved out their own reputation for quality built boats and outstanding customers service. Tyler Holloman, marketing director at SouthTown, says this is paramount. “We know that there is a perception that owning a boat is expensive and inconvenient, and it’s our goal to offer a customer experience that proves to people that it doesn’t have to be,” says Holloman. “Aligning ourselves with brands that build on quality is what gives us the freedom to design the experience that our customers deserve and expect.”

With the mission of spreading the love of boating and watersports to families throughout the southeast, SouthTown is ecstatic to have the opportunity to serve the boating needs of families both the Carolinas and now Georgia. The new store is set to rival the offerings of SouthTown’s current locations in Charlotte and Raleigh, NC. The new store will feature:

  • A huge indoor boat showroom.
  • A complete boat service center, offering in-house and mobile service.
  • A full watersports proshop carrying the best brands in the industry.

SouthTown is looking forward to using this facility to connect with the watersports community in Augusta, and the surrounding areas. Doors are set to open in February of 2019. Follow SouthTown on social media to get updates on this new location.