1. The Little Big Company
Before we get to talking about the boat itself, let’s take a quick look at the company behind Supra and its philosophy. Skier’s Choice is the manufacturer of both Moomba and Supra boats, and operates out of their facility in Maryville, TN. Moomba is their value oriented brand while Supra is their high-end offering. Unlike some of the larger ski-boat manufacturers, Skier’s Choice is a privately owned company that builds a very limited number of boats per year. Building less than one half the amount of boats as some of the other leading manufacturers, their emphasis on quality control is evident from the moment you step into one of their products. With that said, this “little” company is certainly making big waves with their lineup for 2019. Let’s explore some of the reasons why.
3. Standard Features
When one spends premium money on a luxury boat, they more than likely expect to be showered with valuable features they could not get if they went with a more budget-oriented boat, right? This may seem like an obvious concept, but when you compare other high-end offerings in the market, you may notice that most brands come standard with only very basic equipment. These can be upgraded with premium features and options, but often at a very significant cost. This is one area where Supra sets itself apart from the bunch. With standard features like their FXone power folding tower, the Vision Control dual-screen dash, new Chill Tech heat-resistant vinyl, Autowake, and plenty more that vary by model, Supra has made it clear that they feel a luxury boat should never come “stripped down.” And if you think that the cost of these standard features are simply being rolled into the price of the boat at the same rate as the other guys’ options, think again. We’ll let you do your own research with your local dealers on that one, but with all this in mind, let’s take a deeper look into why these features can bring value to your day on the water.
5. The Time Is Now
So finally, we feel like we should end by saying that if you haven’t talked with your local dealer about ordering a 2019 Supra yet, there is a chance that by the time you read this post you may not be able to order a custom boat at all. We know, this sounds like the classic sales tactic of “creating urgency,” but in this case the urgency is very real. It’s no secret that at the time of this post, towboat sales nation-wide are strong and have seen a healthy increase every year since the last recession. While some manufacturers have scaled rapidly and thrown out quality to meet this demand, Supra has scaled responsibly, seeking only to grow in ways that don’t steal from the brand’s emphasis on quality construction. With that in mind, there are less 2019 Supra’s on the market than any other luxury towboat, and the ones on your dealer’s showroom floor are probably moving pretty quickly. So while there’s still time before boating season is in full swing, we encourage you to consider something different, give the underdog a chance, and find out for yourself if a 2019 Supra is the perfect fit for your family this boating season.