Supra SA 550 2024 DEMO new
Pricing
Highlighted Features
Our Price: $175,999
Description
The 2024 Supra SA 550 doesn’t just cruise into a category—it defines it. Designed for riders who demand both intensity and luxury, this 22.5-foot powerhouse combines uncompromising performance with intuitive technology to create world-class wakes and waves every single session. Available now at SouthTown Watersports in Charlotte, North Carolina, this SA 550 brings the winning formula of Supra’s championship pedigree directly to your dock, delivering professional-level pulls with comfort that keeps everyone on board smiling all day. Beneath its bold lines lies Indmar’s Raptor 550 6.2L V8, tuned for 575 horsepower and unmatched torque. Coupled with Supra’s renowned Swell™ Surf System, SmartPlate™, and precision-engineered hull, it creates surf waves that can be tailored to every rider from beginner to pro. The V-drive configuration distributes weight perfectly for a consistent, customizable wake profile, while quiet power and digital helm control make every run smooth and commanding. Even with 16 people aboard, the SA 550 carries its strength confidently—pulling hard, tracking straight, and delivering performance that feels both athletic and refined. Inside, the craftsmanship delivers on every promise. Plush seating wraps around the spacious cockpit, detailed with stitching and textures that feel purpose-built yet upscale. Every inch has a job to do—storage under nearly every cushion, a transom walkthrough that keeps traffic flowing, and billet accents that reflect both strength and precision. A comprehensive touchscreen dash gives the captain total helm control, allowing quick adjustments to ballast, speed, audio, and lighting. The mood on board easily shifts from high-energy sets to relaxed evening cruises across Lake Norman or Mountain Island Lake—both just a short drive from SouthTown Watersports’ Charlotte showroom. Beyond pure power and polish, this Supra captures what modern wake culture is all about—shared energy, creativity, and connection. From the moment you throttle up to the last set of daylight, the SA 550 surrounds you with the kind of confidence only a true performance machine can offer. With a heritage built on professional podiums and family weekends alike, it balances adrenaline and comfort in perfect rhythm. For anyone in the Carolinas looking to push their riding or refine their on-the-water lifestyle, the 2024 Supra SA 550 from SouthTown Watersports invites you to experience the next evolution of surf and wake performance firsthand.
AT A GLANCE
Full Desctiption
The 2024 Supra SA 550 – Built for Power, Designed for Precision
When Supra builds a boat like the SA 550, the result isn’t just another wake machine—it’s a fine-tuned blend of power, control, and comfort that transforms how riders experience the water. The 2024 model continues Supra’s tradition of forward-thinking engineering and hands-on craftsmanship, delivering professional-grade performance with the ease and luxury that make every crew moment count.
Performance & Powertrain
At the core of the Supra SA 550 is a 6.2-liter Indmar Raptor 550 engine, generating a blistering 575 horsepower. This naturally aspirated V8 is purpose-built for torque, ensuring effortless pull-ups for weighted-down sessions and a linear throttle response ideal for precision speed management. Its V-drive configuration positions the engine aft, optimizing balance and enhancing wake shape consistency. Supra’s integration with SmartPlate™ and the Swell™ Surf System allows for minute adjustments that completely transform the character of the wake—steep and punchy for wakeboarding, long and clean for wakesurfing.
Every system is connected through Supra’s Vision Control dash, offering intuitive touchscreen operation that syncs ballast, surf, speed, and steering options. It gives the captain pinpoint control to tune conditions for any rider. Whether you’re running full ballast for a pro-level set or trimming for a relaxed family cruise, the SA 550 maintains balance and precision with minimal effort.
Design & Layout
Stretching 22.5 feet in length with an 8.5-foot beam, the 2024 SA 550 strikes an ideal size for maneuverability and volume. With a draft of 2.3 feet and seating for 16, it’s equally capable on larger lakes or tighter coves around the Carolinas. Inside, Supra’s thoughtful layout integrates premium materials and ergonomic form. Deep, contoured seating provides both comfort and security when carving through chop. Storage is abundant under every cushion, while rear-facing lounge seating at the transom welcomes conversation and celebration after every ride.
The dash is a reward in itself—cleanly designed, featuring high-resolution displays, intuitive toggles, and integrated systems that reduce clutter. The helm seating offers full adjustability, ensuring ideal posture and sightlines whether docking, towing, or cruising.
Technology & Control
Supra’s Smart Integration system links every aspect of the boat’s performance under a single command center. Riders can manage ballast systems, adjust the SmartPlate™, or toggle surf sides for instant rider hand-offs. AutoWake®, Supra’s intelligent ballast calibration system, continuously measures hull position to maintain an even, perfect wake. This technology makes pro-level wave formation achievable even for casual drivers.
Paired with premium JL Audio components and multi-zone controls, every ride carries a tailored soundtrack. LED lighting—both ambient and accent—transforms evening sets into unforgettable experiences.
Construction & Craftsmanship
Beneath its aggressive profile, the SA 550 hides decades of continuous refinement. Supra’s proprietary hull design is known for its balanced lift and clean transition zones, allowing the boat to plane quickly even under full ballast. Structural integrity is ensured through precision-molded composites and reinforced stringers that stand up to years of heavy water use. Hardware throughout the boat features stainless steel and billet aluminum accents, adding premium feel while enhancing durability.
The upholstery comes double-stitched and UV-resistant, engineered to handle the intensity of full summer exposure while retaining its texture and tone. Every seam and surface speaks to the level of attention given to boats that need to perform as well in the final hour of a long day as they did in the first.
Comfort and Lifestyle
A Supra SA is more than a performance platform—it’s designed for shared experiences. Spacious social zones flow naturally from bow to stern, allowing riders and passengers to stay connected. The 16-person capacity feels generous, not crowded, with each seat thoughtfully contoured. Cup holders, grab handles, and wet storage highlight the practical thinking that makes time on board effortless.
When the boards are stowed and the lake settles into its evening calm, the SA 550 transitions smoothly into a refined cruiser. The fusion of LED ambiance, smooth throttle response, and balanced hull motion make it ideal for end-of-day rides across Lake Norman or Jordan Lake, both easy favorites for Carolina riders.
Dealer & Regional Connection
SouthTown Watersports in Charlotte, North Carolina, continues to represent Supra’s leading edge in wake sport technology. Located near some of the best freshwater playgrounds in the Southeast, the dealership stands as a trusted hub for North Carolina riders looking to blend performance with reliability. Their long-standing reputation in the Carolinas means each boat, from prep to delivery, receives meticulous attention and a hands-on approach that matches the Supra nameplate.
Wake Performance Tailored to You
For wakeboarders, the 2024 Supra SA 550 is a dream setup. The hull design, combined with the Raptor 550’s torque and customizable ballast, shapes wakes with defined transitions and crisp lips. Each session delivers responsiveness and pop to unleash progressive trick sequences. Meanwhile, wakesurfers fall in love with its balance—rich, adjustable walls of water that deliver long pocket rides and curl consistency from side to side with quick digital toggles.
AutoWake technology guarantees consistency session after session, regardless of load or conditions. Even with full seating, the system fine-tunes the pitch and roll for optimal shape. The satisfaction of dropping the rope and carving a clean, infinite pocket is exactly what this boat is built to deliver.
Experience on the Water
The Supra SA 550 transforms each run into a rhythm of power and precision. The throttle surge feels immediate but refined, the hull grips tight turns with assurance, and the Raptor engine’s low-end torque resonates like a muscle car tuned for the lake. Sound isolation in the engine bay keeps conversation natural, even while running at higher speeds.
As crews return to the dock, digital features such as electric surf platform adjustment and reversible lounge seating make post-ride transitions easy. Wet gear storage, transom access, and coolers are seamlessly placed to keep the energy moving through the day.
Ownership and Maintenance
Owning a Supra means owning a brand known for innovation and longevity. Indmar’s Raptor series engines have earned a reputation for reliability and simplified maintenance, backed by clear diagnostics and durable internal components. Combined with Supra’s dealer support network—especially through SouthTown Watersports—owners have confidence in both performance and service continuity.
Why the SA 550 Stands Apart
Its blend of raw strength, intelligent control, and refined aesthetics creates a bridge between professional power and everyday comfort. The Supra SA 550 brings each session alive with tunable waves, seamless transitions, and a helm experience that feels every bit as advanced as its performance metrics suggest. For families who wake early to chase glassy sessions or groups of dedicated riders pushing their limits, this boat is ready for every moment.
Final Thoughts
From its dynamic powertrain to its precision surf systems, the 2024 Supra SA 550 stands as a pure expression of performance craftsmanship. It encourages progression, celebrates connection, and transforms time on the water into lasting stories. For those near Charlotte or anywhere across the Carolinas who live for days on the lake, SouthTown Watersports offers a chance to see what this Supra can do up close—power, control, and design working together in perfect rhythm.
Comparison
2024 Supra SA 550 vs. MasterCraft X24, Malibu M240, and Nautique G23 Comparison
The 2024 Supra SA 550, available at SouthTown Watersports in Charlotte, North Carolina, sets a new benchmark in the 22–23 foot premium wake, surf, and ski category. With a length of 22.5 feet and powered by an Indmar Raptor 575 engine, this model competes directly with leading boats such as the MasterCraft X24, Malibu M240, and Super Air Nautique G23. Each of these models is designed for riders who demand powerful performance, luxury, and cutting-edge technology for wake and surf sessions.
Performance and Power Comparison
In terms of power, the Supra SA 550’s 575 horsepower Indmar Raptor 6.2L Supercharged engine gives it a distinct advantage. This setup delivers clean, powerful acceleration ideal for towing wakeboarders and surfers with consistent performance even under heavy ballast loads. By comparison, the MasterCraft X24 typically offers up to 430–522 HP depending on engine selection, while the Malibu M240 peaks around 607 HP but often carries a higher weight penalty due to its larger size. The Nautique G23 with its PCM ZZ6 engine (around 450 HP) delivers smooth power, but the Supra’s 575 HP configuration stands out in the 22–23 foot range, offering impressive torque and responsiveness.
Ride, Handling, and Surf System Technology
Supra’s Swell Surf System with SmartPlate 3.0 and AutoWake technology ensures clean, adjustable surf waves on either side of the boat without manual tweaking. Competitors like Malibu’s Surf Gate and Nautique’s NSS (Nautique Surf System) are respected in the industry but often require more manual tuning to match Supra’s automatic calibration capabilities. The Supra SA 550 delivers predictable handling even with ballast tanks full, thanks to its Supra Launch System hull design and premium V-drive configuration—an important consideration for riders who want consistent wakes every session.
Interior Design and Build Quality
Supra’s attention to detail is clear in its interior construction and materials. Premium billet aluminum accents, hand-stitched seating, and Chill Tech vinyl surfaces come standard. The layout of the SA 550 emphasizes passenger comfort with deep seating areas, convertible rear seating, and large under-seat storage. While the MasterCraft X24 and Malibu M240 both showcase refined interiors, these often come at a higher price for similar finish quality. Supra’s high-standard build process and Raptor-powered drivetrain maintain long-term reliability without adding unnecessary cost.
Innovation and Onboard Technology
The 2024 SA 550 offers Supra Vision Control – an integrated touchscreen system controlling everything from ballast levels to lighting and climate. The AutoWake system dynamically measures pitch and roll to automatically adjust ballast, providing consistent wave shapes regardless of passenger location. While competitors such as Malibu’s Command Center or MasterCraft’s Dual Screen Dash offer strong interfaces, Supra’s intuitive user experience and direct control integration simplify operation—something families and regular riders appreciate during long days on the water.
Pricing, Warranty, and Value
With its standard equipment list, including premium audio, multifunction seating, Swell Surf System, and AutoWake, the Supra SA 550 provides outstanding value at its price point. Comparable boats like the Nautique G23 and Malibu M240 typically require optional packages to achieve equivalent configurations. Supra also offers a strong limited lifetime hull warranty and comprehensive Indmar engine coverage, reinforcing confidence in long-term ownership. For those evaluating total ownership cost and resale, Supra maintains strong market value due to its performance and feature integration.
Why the Supra SA 550 Delivers Exceptional Value
When compared to the MasterCraft X24, Malibu M240, and Nautique G23, the Supra SA 550 stands out for its balance of high horsepower, surf intelligence technology, refined fit and finish, and intelligent design at a more accessible price point. Buyers seeking a powerful, stylish, and advanced ski and wake boat with top-tier build quality will find the 2024 SA 550 a compelling choice available now at SouthTown Watersports in Charlotte, NC.